The Five MGA
Identify a customer segment that is either not serviced or under-serviced by existing insurers'.
Underwrite a segment more profitably than existing insurers'.
Overcome technology barriers that existing insurers struggle to conquer.
Create a product that is more trusted than existing insurers'.
Generate a brand that is more trusted than existing insurers'.
To be a successful MGA you have one purpose. To add value.
Value can be created in many ways, but we've broken this down into five simple levers.